Stop ListView scrolling when items are added to data source

I have a ListView binded to an ObservableCollection. My issue occurs when the user has scrolled the top of the ListView and then new data is added in at the head of the ObservableCollection.

The ListView automatically scrolls to display the new items causing the user to loose their place.

How can I insert new item into the ObservableCollection whilst retaining the users position when they are at the top of the list?