You cannot actually upload desktop apps to the Windows Store but you can list them there. Your listing data must include a link to your app's acquisition page, where users can download your app directly from your website.
There is a walkthrough on how to list a desktop app in the Windows Store available on MSDN here: http://ift.tt/11Iz9gR.
Certify your desktop app: http://ift.tt/1pGk2zF
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