Hi Faisal Z
1) If you are living in India then you cannot send bulk SMS from your regular sim card as per TRAI's instruction and also not to send more than 200 SMSes in a day per sim card.
2) The hard work and research involved in the task you want to accomplish is much higher than paying third party . SMS vendors (so called third parties) provide cheap and efficient solution to your task. The API's provided by them are easier to implement in your application.
Well there are devices available in the market which provide SIM interface and custom API's to accomplish your job but they are expensive as far as I know.
I'll not underestimate you in your adventure.
Hard work is the key for success. All the best.
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